Let’s answer in reverse order. No, you don’t need to buy landing page service.
Landing page is simply a container located on a website (either yours or ours) to contain a video player and some additional assets such as social media sharing button, a welcome tex, any other informatory text, links, etc…
With a landing page, you can:
- Have better insight reports
- Let users share their enthusiasm with their friends easily
- Give additional information about the reason of that particular personalized content
- Ask users to fill a form to join a campaign
- Redirect users to your commerce site or a charity website via links
- …
Video, even an interactive video as we are capable of generating, needs a home to go live in comfort.
What’s the opposite? We share direct stream URLs of the videos with end user and all they see will new the video and only the video on their screen. When they want to share it with other, they’ll need to copy the url and share it somewhere… And the target will be watching the video with no idea about what’s going on there!
So, landing page is a good frame, wall and info card for your perfect drawing…