Shall we ``hide the truth`` to be nice?
First of all, it’s not a “hide the truth to be nice” situation as we all can guess the disasters that approach may bring along.
Targeting positive emotions or acting emotionally does not mean suppressing facts or softening the edges by cutting them off. Facts and rough edges are still there. They just need to be told more smoothly. Well, at least if you don’t want to run an aristocratic company. At this point face to face feedback are mandatory, hopefully, we can all agree on it. Of course, some cases may force us to use digital channels, as face-to-face may require much time if we intend to give feedback let’s say, once a month.
How do current approaches with digitalized personalization of feedback help?
We can easily say many corporates send online course completion status info via emails, internal messaging systems, or SMS. These pieces of info will keep the fire up and help prevent losing the attraction. A “piece of info moment”s are always fine for staying sharp.
Well, that’s a way and we can’t say it’s a bad choice. Just… It has no soul. Maybe has a little…
Can we make it more friendly or how to say… More humanly? Ok, another question: Do we need to make it more humanly?
Imagine you are selling cookies for charity. Now, there are many ways you can try. You’ll probably go with online channels at first and this is absolutely understandable and probably the most efficient way.
Let’s assume you have a mailing list and you wrote a great, touchy mail to send. That should work. But… Let’s talk about realization ratios. How many people saw your mail and cookies? How many of them decided to buy?
Now let’s try to imagine you’re in a public park and asking people if they would like to participate in this charity work. Maybe you introduce yourself and ask for their name. “Very pleased to meet you, Diane. This cookie will be another drop in the ocean but that drop will make a difference like all others…” etc… What’s the probability of that conversation generating a sell? Odds are higher than the one with generic mail, right?
Now, we want to reach people and we want to touch their hearts, touch some emotional sensors. We have many digital opportunities and we want to use them. Well, let’s redefine digital communication and evolve it to data-driven video communication.
How does data-driven video communication works?
First of all, it’s a video. Let’s be more accurate. It’s hundreds, thousands, millions of videos. OK, but how? As you already have the data, because you’re using that data for static info sharing, we help you use that data for the greater good! Personalized Video!
Your systems (or you, as a person) pass the data using secure gateways and our video personalization platform converts your raw data into videos, videos for each row of the data. Does it sound cool? Cooler than an e-mail “Hey Jude, we wrote your training status below. Love, The Company”?
First of all, it’s a video. Let’s be more accurate. It’s hundreds, thousands, millions of videos. OK, but how? As you already have the data, because you’re using that data for static info sharing, we help you use that data for the greater good! Personalized Video!
Your systems (or you, as a person) pass the data using secure gateways and our video personalization platform converts your raw data into videos, videos for each row of the data. Does it sound cool? Cooler than an e-mail “Hey Jude, we wrote your training status below. Love, The Company”?
“Hey Jude, here is your progress in our LMS. Wow! You already finished many courses with great scores (Courses and scores shown)! And you’re in the top 5% based on scores! And we want to celebrate you for these completed courses and are looking forward to seeing your great scores on quizzes. Also, we believe you’ll complete these courses to get the best results as the whole process will make us better and better”
Just a video of 30 to 45 seconds will touch some souls, right? Is not this a better approach for training feedback digitalization?
